Tuesday, June 9, 2020

Amazon Company Description


By 2017, Amazon got to be named number 1 as far as corporate reputation was concerned in Harris Poll having garnered more than 23,000 votes. The company was established in 1994 by Jeff Bezos and has its headquarters in Seattle. Formerly, Amazon began as an online bookstore where it sold textbooks for students in colleges. With time, they stocked electronics, jewelry and furniture (Gregory, 

 

2017). Today, the mega-retailer stocks close to anything that may be needed by customers online. A number of people had the thought that Amazon would close shop during the dot-com burst; however, the company survived and became one of the largest retailers in the US. With time, it has acquired many other retailers too and it now owns Shopbop, Zappos, Goodreads among others. The company’s mission statement is that they strive to offer their customers the cheapest prices, the best selection that may be found and the greatest convenience (The Balance, 2017). Their mission statement does promise some worthy e-commerce service that is able to satisfy the needs of their customers.

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Product Categories and Description for Amazon

         

Amazon Company Description
   The company sells a range of products online. It classifies its products in different categories that include Amazon Device accessories, Amazon Kindle, Automotive & Powersports, Baby products, books, beauty products, Camera & Photo, Cell phones & Accessories, Collectible Coins, Consumer Electronics, Entertainment collectibles, Fine art, Grocery & Gourmet, Health & Personal Care products, Home & Garden, Independent Design, Industrial & Scientific products, Kindle Accessories and Amazon Fire TV Accessories, Major appliances and a lot more other products (Amazon, 2018).

            In the media category, the company competes with auction site eBay, 

Netflix, Time Warner Cable, Apple, Google and Liberty Interactive. In the electronic category many of its competitors are brick and mortar retailers that include Best Buy, Family Dollar, Target, RadioShack, Staples, Wal-Mart, Sears, Delia, Big Lots (Amazon, 2018). Online competitors include Alibaba Group, Overstock.com, LightInTheBox Holding Company, PCM, Wayfair Inc. among others.

            The company’s stock performance seems to defy the conventional wisdom on the way that stocks are or ought to be valued. The daily stocks for Amazon did adjust for splits as well as dividends. There are open, high, low and close data and also percentage changes for many data ranges. The latest closing price for the company as at April 13, 2018 is 1430.79.

            One of the most visible industry trends in the online business market concerns marketing that is specifically targeted at consumers. These companies direct their customers to their websites majorly through many targeted online marketing channels. The other thing is that they offer a range of products and not just one specific product to their consumers.

            The company has diversified its acquisition into many market sectors.

 It has acquired big companies such as Whole Foods, Zappos, Kiva Systems, Elemental Technologies, Lovefilm, Souq.com, Quidsi, Audible, Annapurna Labs, Twitch among others. The company has also been hit with lawsuits over Eclipse Glasses.

            The company’s outlook for the future is bright and its stock value is likely to increase in the near future. This is because the company offers a variety of products that are also sold online for easy accessibility by its many customers.

            This is a company that is good to invest in. For once, the company has been quite consistent in its way of doing business and it is likely that this trend will continue into the future. The stock value for the company is at a high rate which is promising enough for investment.

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